A new fashion magazine targeting “plus-sized readers” is opening eyes with its empowering message about body image.
The magazine’s title, “66100,” is a play on clothing size. Sixty-six is a reference to women’s “extra-large” clothes, while 100 refers to large clothes for men.
“Beauty is not about whether a person is fat or not. It’s about having the confidence to know you are beautiful the way you are,” magazine founder Kim Ji-yang, 28, told Kyunghyang Shinmun.
Weighing 70 kilograms and measuring 165 centimeters in height, Kim herself wears size 88 clothes, which are considered “XXL” in Korea.
In 2010, she became first Korean woman to become a plus-sized model in the United States.
Kim Ji-yang, 28, magazine publisher of “66100”
Korean society places heavy emphasis on appearance and many people feel stigmatized because of weight.
“The reason why (Koreans) are obsessed about dieting is because they feel insecure and fearful about being excluded,” Kim said.
She said Korean manufacturers don’t offer enough sizes.
“The reason why many Korean women gain weight when they go overseas is because they don’t feel stressed out about wearing certain sizes because there are diverse sizes available,” she remarked.
Kim hopes the magazine will help create a new market for plus-sized women in Korea. Still, there are challenges ahead, including finding plus-sized models who feel confident about their bodies.
Kim said the survival of the publication depends on reader response.
As for the 1,000 copies of the first-edition, which she published using her savings, Kim said, “Fortunately, the response wasn’t that bad.”
최근 큰 체형의 여성을 위한 특별한 패션잡지가 창간됐다. 이달 초 출간된 ‘66100’이 그것이다. 여자 66사이즈 이상, 남자 100사이즈 이상을 목표 독자로 정한 이 잡지는 비만을 소재로 한 패션·미용·문화 정보를 담았다. 화보에서도 깡마른 여성은 찾아볼 수 없다. 푸근한 인상의 평범한 여성들이 당당한 표정으로 카메라 앞에 섰다.
“사실 아름다움에 있어 중요한 건 살이 찌고 안 찌고는 아닌 것 같아요. 스스로에 대해 자신감이 없고 예쁘다는 걸 모르고 지나치는 것이 문제죠.”
yay! first fashion mag for “larger” women launches in korea. quote from creater, “actually beauty isn’t about gaining weight or not. the problem is about not having confidence in yourself and not knowing and overlooking that you’re beautiful.”
Check out the site here http://im66100.com/
Kim Sang Woo - Boys by Girls Magazine
Sang! My favourite Korean. How you doing?
Yo, I’m good. And don’t call me a Korean! I was born and bread in London. I have a 100% Asian face, but a royally English accent.
I need to ask, do you like sushi?
(putting on a stereotypical Asian accent) No, no, no, no, I not like sushi, no. I’m so funny, me no like sushi.